RR Kabel Joins Forces with Kolkata Knight Riders as Principal Partner for the upcoming T20 season

RR Kabel is proud to announce its partnership with Kolkata Knight Riders (KKR) as the Principal Partner for the upcoming T20 cricket season. This exciting collaboration marks a significant milestone in RR Kabel’s journey, blending the energy of world-class cricket with the spirit of innovation and excellence that defines our brand.

The association with KKR, one of the most dynamic and popular teams in the T20 circuit, reflects our shared commitment to performance, resilience, and connecting with millions of fans and customers across the country. As Principal Partner, the RR Kabel logo will be featured on the ‘Right Chest’ of all KKR team jersey during the season

Commenting on the association, Mrs. Kirti Kabra, Director, RR Global, expressed, “The tournament is where energy, passion, and performance come alive, making it the perfect stage for RR Kabel. Kolkata Knight Riders felt like the right fit because their resilience, ambition, and pursuit of excellence align with who we are. Cricket brings people together like nothing else, and as a brand, we have always believed in growth, progress, and pushing boundaries. This partnership isn’t just about visibility, it’s about being part of something that sparks excitement and unites the nation.”

Adding his thoughts, Mr. Venky Mysore, CEO of Kolkata Knight Riders, said, “We are delighted to welcome RR Kabel back as a KKR partner for the upcoming season. As a globally recognized brand, their continued association with KKR reflects the strong synergy between our values and vision. We look forward to strengthening this partnership further and creating even greater impact together.”

Stay tuned and cheer with us this season as RR Kabel and KKR light up the stadiums-together, we’re #PoweringTheKnights.